{"id":32191,"date":"2026-06-24T17:08:50","date_gmt":"2026-06-24T23:08:50","guid":{"rendered":"https:\/\/homewise.org\/?p=32191"},"modified":"2026-06-24T17:08:50","modified_gmt":"2026-06-24T23:08:50","slug":"building-a-sweeter-future","status":"publish","type":"post","link":"https:\/\/homewise.org\/es\/building-a-sweeter-future\/","title":{"rendered":"Building a Sweeter Future"},"content":{"rendered":"
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Tu historia podr\u00eda ser la siguiente. \u00a1Hag\u00e1moslo realidad!. <\/span>Haz clic aqu\u00ed para empezar.<\/a>.<\/span>\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Building a Sweeter Future: <\/b>How Homewise helped Pop-pop's Italian Ice Grow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dominic Maestas, Pop Pop's Italian Ice<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For nearly three decades,\u00a0Pop Pop\u2019s Italian Ice<\/b><\/a>\u00a0has been bringing smiles to families across New Mexico. What started as a beloved neighborhood treat has grown into a statewide brand, serving communities through retail locations, food trucks, concession stands, and countless special events.\u00a0<\/span>Today, Pop Pop\u2019s Italian Ice employs more than 40 people, operates eight mobile units, three retail locations, three concession stands, and recently moved into a new 10,0000-square-foot headquarters. But the journey to get here was build on hard work, resilience, and a commitment to community.\u00a0<\/span>And when it came time to take the next step, Homewise was proud to help.<\/span><\/p>

\u201cWhen we looked at this deal, what stood out wasn’t just a well-run business. It was a team that shows up for youth sports, schools, and neighborhood events consistently,\u201d says Chris Anderson, Commerical Project Manager for Homewise. \u201cSupporting businesses that activate and strengthen their communities is exactly what Homewise Commercial Loans are here to do.\u201d<\/span><\/p>

Pop Pop\u2019s Italian Ice first opened in 1997 near Eldorado High School in Albuquerque. In late 2018, business partners Dominic Maestas, Ric Martinelli, Ty Martinelli, and their team took over the company with a vision to continue growing the brand while honoring its legacy.\u00a0<\/span>At the time, opening a new retail location wasn\u2019t financially feasible. Instead, they invested in a single mobile trailer and spent weekends traveling throughout New Mexico, serving customers at community events and gatherings. A year later, they purchased a second mobile unit \u2013 a 1973 GMC Step Van that, by their own admission, could barely run. But it allowed them to expand their reach and continue building momentum.\u00a0<\/span>Then came COVID-19.<\/span><\/p>

Like many small businesses, Pop Pop\u2019s faced uncertainty as events across the state were canceled. Rather than retreat, they adapted. The team shifted to online ordering, deliveries, and serving customers at local parks. Their determination paid off. The business more than doubled during that challenging year, allowing them to invest in a third mobile unit and continue growing. Today, Pop Pop\u2019s has become the largest dessert food truck company in New Mexico, serving thousands of events annually.\u00a0<\/span>What makes Pop Pop\u2019s so special isn\u2019t just the product, it\u2019s the connection to the communities they serve.\u00a0<\/span>Many customers remember visiting Pop Pop\u2019s as children and now bring their own kids to experience the same Italian ice they enjoyed growing up. Those multigenerational memories are at the heart of the business. C<\/span>ommunity involvement is equally important. Since taking over the company, Pop Pop\u2019s has donated hundreds of thousands of dollars to local schools, youth sports teams, nonprofits, and community events.<\/span><\/p>

\u201cCommunity is one of the core values of our company,\u201d explains Dominic. \u201cWe strive to be a light in the communities that show us so much support.\u201d<\/span><\/p>

As Pop Pop\u2019s continued to grow, their existing 2,000-square-foot facility could no longer support the business.\u00a0<\/span>The building served as both headquarters and a retail location, leaving little room for inventory or equipment, and storage limitations made bulk purchasing difficult, office space stretched beyond capacity, with multiple employees sharing a single desk.\u00a0<\/span>The team knew that if they wanted to continue growing, they needed a facility that could support their long-term vision.\u00a0<\/span>Without additional financing, expansion would have been difficult, if not possible.<\/span><\/p>

\u201cWe had reached full capacity.\u201d Dominic shared. \u201cThe limitations of the facility were bringing to impact our efficiency and ability to scale.\u201d<\/span><\/p>

The introduction to Homewise came through a trusted source. Another business owner shared his positive experience working with Homewise and recommended organization\u2019s Commercial Lending program. That recommendation led to Pop Pop\u2019s to explore their options. <\/span><\/p>

\u201cThe business is deeply woven into the community. Pop Pop’s regularly shows up at youth sports events and school functions, donates a percentage of sales back to those programs, and partners with local suppliers to keep dollars in New Mexico,\u201d said Anderson. \u201cThey serve customers across income levels and are intentional about being accessible to the neighborhoods where they operate.\u201d<\/span><\/p>

From the beginning, the Homewise team focused on understanding the business, its goals, and its impact on the community. <\/span><\/p>

\u201cThe Homewise team did an excellent job guiding us through every step of the financing process,\u201d said Dominic. \u201cTheir communication, transparency, and support helped make the entire process feel seamless from start to finish.\u201d<\/span><\/p>

Perhaps most importantly, Pop Pop\u2019s found a lending partner whose values aligned with their own.<\/span><\/p>

\u201cWhat stood out to me was how much they genuinely care \u2013 not just about the businesses they work with, but also about the communities those businesses serve.\u201d<\/span><\/p>

That focus on community impact resonated deeply.<\/span><\/p>

\u201cGiving back has always been a core part of who we are, so it was refreshing to work with an organization that shares those same values.\u201d<\/span><\/p>

With support from Homewise, Pop Pop\u2019s was able to purchase a new 10,000-square-foot headquarters that provides the infrastructure needed for the next phase of growth.\u00a0<\/span>The expanded facility will allow the company to improve operations, increase storage capacity, enhance product quality, expand offerings, and create more efficient systems throughout the organization.<\/span><\/p>

\u201cUltimately, this investment is about building a stronger foundation so we can continue serving our customers at a higher level while supporting future growth.\u201d<\/span><\/p>

For Homewise, that\u2019s exactly what commercial lending is about \u2013 helping local businesses create lasting economic impact while strengthening communities.\u00a0<\/span>While some future plans remain under wraps, Pop Pop\u2019s is focused on expanding its wholesale and distribution efforts to make its products more accessible throughout New Mexico. L<\/span>ong-term, the vision reached even further.\u00a0<\/span>While New Mexico will always be home, the company hopes to eventually bring Pop Pop\u2019s Itailian Ice to customers across the country while maintaining the quality, community involvement, and customer experience that have defined the brand since 1997.\u00a0<\/span>Reflecting on the journey from a single trailer to a thriving statewide business, the Pop Pop\u2019s team sees more than growth, they see perseverance, faith and possibility.<\/span><\/p>

\u201cWe started with a single trailer, a lot of hard work, and a vision for what Pop Pop\u2019s could become,\u201d he said. \u201cThere were plenty of challenges along the way, but each step helped us grow stronger.\u201d<\/span><\/p>

Today, their new headquarters stands as a symbol of that journey. <\/span><\/p>

\u201cThe\u00a0Homewise Commercial Loan<\/b><\/a>\u00a0gave us the opportunity to continue growing our business and create a foundation that will support our next stage of growth for years to come.\u201d<\/span><\/p>

For Homewise, stories like Pop Pop\u2019s demonstrate what\u2019s possible when local businesses have access to the resources they need to grow. Strong businesses create jobs, invest in neighborhoods, and help communities thrive.\u00a0<\/span>And for Pop Pop\u2019s Italian Ice, the future looks sweeter than ever.\u00a0<\/span><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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haga clic aqu\u00ed<\/a>\u00a0to learn how a Homewise Commercial Loan could help your business.\u00a0<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tu historia podr\u00eda ser la siguiente. \u00a1Hag\u00e1moslo realidad!. <\/span>Haz clic aqu\u00ed para empezar.<\/a>.<\/span> <\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEmpieza hoy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Your story could be next. Let\u2019s make it happen. Click here to get started. Building a Sweeter Future: How Homewise helped Pop-pop’s Italian Ice Grow Dominic Maestas, Pop Pop’s Italian Ice For nearly three decades,\u00a0Pop Pop\u2019s Italian Ice\u00a0has been bringing smiles to families across New Mexico. What started as a beloved neighborhood treat has grown […]<\/p>\n","protected":false},"author":35,"featured_media":32199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,39,1],"tags":[],"class_list":["post-32191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-story","category-commercial-lending","category-general"],"yoast_head":"\nBuilding a Sweeter Future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/homewise.org\/es\/building-a-sweeter-future\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Sweeter Future\" \/>\n<meta property=\"og:description\" content=\"Your story could be next. Let\u2019s make it happen. Click here to get started. Building a Sweeter Future: How Homewise helped Pop-pop’s Italian Ice Grow Dominic Maestas, Pop Pop’s Italian Ice For nearly three decades,\u00a0Pop Pop\u2019s Italian Ice\u00a0has been bringing smiles to families across New Mexico. 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